born in one place and raised in another, our founder khalifa flowers derives inspiration from all over the world. understanding life through fashion, one thing is for sure beauty is in the eye of the beholder.

living in a world where it’s not okay to be flawed, we live with impossible pressures to upkeep societal standards.

as a way to go against the grain and defy society, khalifa has developed a signature to always incorporate a hidden shot within every shoot. meaning, that there will always be a moment where some aspect of the model is hidden in some format. this is done to help show that you can always exude confidence through your personality and not just your beauty. you can be cool without being seen but heard. beatuy isn’t only skin deep and sometimes we forget that.

DON’T BE AFRAID TO LET YOURSELF SHINE!